This label should probably be stuck to the back of everybody in Britain's heads |
By now, just about everyone in the UK should
know that the underlining motive of London 2012 is ‘Inspire a generation’.
Fortunately, over the last two weeks the British public has not needed to look
too far for sources of inspiration. Bradley Wiggins, Jessica Ennis, Sir Chris
Hoy, Mo Farah and a number of other members of our golden generation have
firmly cemented themselves as household names thanks to truly outstanding
displays of sporting domination. But ‘legacy’ is arguably about something
deeper than individual performances and the Olympic Games offer a truly unique
platform which some ‘lesser’ sports can use to inspire fans and viewers. Here TSFE pinpoints some of the sports that
have grasped the opportunity to take centre stage with both hands.
Women’s
Football
For years women’s football has faced a struggle
to break through and make its mark on the British public’s psyche. While London
2012 may not have provided an all-encompassing solution to this age-old enigma,
it has gone a long way to help disprove a number of common misconceptions. As TSFE noted earlier this week, the
quality of women’s football during the Games has been outstanding, easily good
enough to rival its male equivalent. The real tragedy was Team GB’s failure to
make the semi-final stage of the competition. One can only hope their premature
exit was not enough to break the momentum that the sport undoubtedly created
during the first week of the Games. Sir Bobby Charlton perhaps best summed up
the changing tide surrounding women’s football when he said: ‘I have had to remind myself that I am not watching
the men. I was sceptical of women's football - that was a mistake. Women's
football used to be ridiculed, but not anymore.’ This is a view that many
(myself included) can relate to.
The USA were crowned champions on Thursday |
Judo
Amazingly, if I look back and pick out my
favourite London 2012 moment, it isn’t Bolt blowing away his competitors in the
100m final. It isn’t the historical moment when Hoy became Great Britain and
Northern Ireland’s most decorated Olympian. In fact, it isn’t even a moment
involving a final or gold medal. The moment that did it for me was Gemma
Gibbons landing an Ippon in her judo semi-final. After one of the toughest
weeks in British judo history, it was like the weight of the world being lifted
from the shoulders of an entire sport.The emotional reaction was compounded by
the fact that Gibbons’ boyfriend Euan Burton had suffered a painful exit from
his individual competition just two days before. In the interview after his
defeat, Burton broke down in tears, claiming to have let himself, his coaches
and his family down. It was a heart-wrenching moment and the despair was laid
bare for all to see. The couple embodied the rollercoaster ride British judo
has been through; it hit rock bottom but rose like a phoenix from the ashes on
the back of Gibbons’ semi-final triumph and eventual silver medal.
Gemma Gibbons eventually won a silver medal |
Women’s
Boxing
London 2012 was always going to represent an
amazing opportunity for women’s boxing to make its big breakthrough with the
sport appearing in an Olympic Games for the first time. However, few could have
predicted the extent to which the female fighters could capture the public’s
imagination. They are every bit as skilful, agile and precise with their
punches as their male counterparts. Of course, some British success never goes
amiss when trying to introduce our public to a new event and Nicola Adams
proved to be the perfect boxing heroine, becoming the first ever women’s boxing
Olympic gold medal winner. The only real question mark there may have been over
the discipline was whether it could engage and entertain the masses. This was a
query quickly put to bed. Anyone who witnessed Ireland’s star Katie Taylor
taking on Great Britain’s Natasha Jonas has been quick to claim it as the most
extraordinary atmosphere of the entire Games. This is a claim carrying
considerable weight as the contest actually generated the highest decibel level
of any London 2012 event. It’s plain for the whole world to see that women’s
boxing packs a heavy punch.
Nicola Adams boxed her way into the public's affection |
Beach
Volleyball
Prior to the Games, beach volleyball was
inevitably one of the hottest tickets in town. Since its first Olympics inclusion
in Atlanta 1996, the sport has gained considerable momentum every four years.
What made the event extra special this time around was its iconic location
right in the heart of London on Horse Guards Parade. Spectators of the beach
volleyball have been afforded the luxury of fantastic views stretching to some
of the capital’s notable tourist attractions, including the London Eye and Big
Ben. The beach volleyball is also the sport which appears to have nailed the
‘Inspire a generation’ objective. The focus of the visitor experience was
almost exclusively on fun, entertainment and participation. At no other event
did I experience such a desire to jump onto the playing surface and get
involved in the action. In Rio de Janeiro in 2016, the sport returns to its
spiritual home and, with the success it has experienced during these Olympics,
don’t be surprised to see some of London’s spectators gracing the sandy courts
themselves by then.
Beach volleyball has been a resounding success |
These are the just events that have grabbed my
attention during the last two weeks. The beauty of the Olympics is that it is a
personal experience for each individual who watches it and takes it in. In all
honesty this list could easily have been double in length, such is the
inspiring nature of Olympic sport. Different events will have inspired
different people; for some it might have been the rowing, others something more
innovative such as the BMX competition. Ultimately, these personal sporting
discoveries and journeys will prove to be the lasting legacy of London 2012 and
hopefully the generation that has been inspired will go on to repeat some of
the amazing feats of Team GB’s current golden crop.
We hope you enjoyed this excellent guest post from Simon Hall. Follow him on Twitter @Simon_Hall22 and follow James @TSFE2012. James will return tomorrow with the penultimate blog as the OIympics nears an end...Enjoy it while it lasts!
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